6 Key Elements Of Branding

Branding can be a challenge for many businesses.  Whether you’re looking to grow your business or launching a new  one, these are the six key elements every brand needs to consider to be successful.

Are you getting little to no sales?

Are your socials/marketing not delivering?

Are you struggling to reach your audience?

Then look at your BRANDING!


What is Branding ?

Perhaps you might already have some ideas about what branding means and how that looks like for your business will be unique. The word “brand” isn’t always well understood. Simply put, your brand is your promise to your customer. It communicated to them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

  • Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
  • Brands and consumers have an entirely different relationship than they once did.
  • The word “brand” is used pretty loosely these days. For example, people might use the word “brand” to talk about logos, though a logo is just one part of a brand.


Why is Branding Important?

  • Branding is what your business needs to break through the clutter and grab your ideal customer’s attention.
  • It’s what transforms first-time buyers into lifetime customers
  • It’s what you need to stand out, make an impact and take your business to the next level.

Branding can be a challenge for many businesses but it is a vital part that is important now than ever before. Whether you’re looking to grow your business or launching a new one, these are the 𝐬𝐢𝐱 𝐤𝐞𝐲 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 every brand needs to be successful!


1. Logo

  • One of the primary elements of you business’s brand identity.
  • Refers to a graphical symbol that utilises distinct text-typography.
  • Your logo is the piece of your brand that people will be exposed to the most.


2. Marketing

  • A better brand means better marketing!
  • Do you focus on traditional marketing like radio & billboard, or is your potential customer more swayed by Youtube videos and Snapchat filters? Know your audience
  • Marketing can be a mix and match of tactics. Have a marketing plan

Marketing promotes your products or services in a way that highlights your overall brand. The goal of  marketing is to link your brand identity, values, and story with communications to your audience. Essentially, your brand is the bridge between your product and your customers. Brand marketing is not just about putting your logo and business name as many places as possible and expecting to generate sales


3. Strategy

  • A plan that encompasses specific goals that can be achieved with the evolution of your brand.
  • Your Purpose (The belief of your brand)
  • Your Vision (The ambition of your brand)
  • Your Mission (The commitments of your brand)
  • Your Values (The behaviour of your brand

A brand strategy is more than  brand guidelines; it’s a plan with specific goals both short and long term that can be achieved as your brand evolves.

Remember branding is a continuous process! There’s a lot that goes into it. A brand strategy can help you turn that process into a consistent practice that keeps your brand moving toward growth, success and recognition.


4. Design

  • Brands are using story more and more because they understand the impact they have.
  • Ties in the Logo, Typography, Colour Palette, Image Style and Graphics
  • Consistenty is key!


5. Advertising

  • Google Ads. Grow your business and brand awareness Pay only for results
  • Social Adverting. Using Facebook, Instagram, Twitter to create targeted ads and generate leads.
  • SEO (Search engine optimization). Finding keywords that customers will use to find your service/product.


6. Identity

  • Brand identity is the face of a brand – the visual component
  • Includes typography, colors, packaging, and messaging etc
  • Complements and reinforces the existing reputation of a brand.
  • Brand identity attracts new customers while making existing customers feel at home


Ready, Set, Brand

We hope this has given you opportunities to look at your brand and evaluate these  6 key elements. Strong brands thrive when they focus on the big picture. Get to the heart and soul of your target audience and your business, and a successful brand will follow. Create a “voice”  that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

If you need assistance to kick-start, grow or re-evaluate your brand, get in touch. Contact us today and let us help elevate your brand!