The logo also plays on the idea of baking being an artistic expression as her tagline is ‘Where Cake Meets Art’. 

The icon itself is very unique and can be used as a standalone marketing asset. For fonts we chose a unique handwritten font that has fluid movement to translate the idea of icing on cake! It is also perfect for stationary designs, thank you cards and merchandise like our client’s business t-shirt.

We also developed a colour palette to give our client all the essential tools to roll out her rebranded logo. She also paired her logo services with a new website we were able to incorporate her new brand colours directly on the website. Our client has received so many compliments from her customers and is starting to build that instant brand recognition from her new logo