The icon uses the letter P with a striking play on water which is done through forms on the letter itself along with wave forms beside it. The font is also bold, modern and stand out and gives our client an edge over her competitors. It feels premium and one of a kind like her filters. 

Both logo assets can be used as standalone elements in her marketing and came out amazing when printed on packaging and the shower filters themselves. For the colour palette we developed a clean, pure and vibrant set of colours, designed to enhance her brand. The colours are very distinct shades and reflect a sense of pureness that her products bring to customers. The colour palette kept everything so consistent and made it so easy to do her Shopify online store along with product package design.