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Case Study: Shopify Redesign

Client Shopify online store redesign to elevate their brand presence and improve customer experience, conversions and sales.

The Challenge

Bad & Boujee Hair had a strong brand presence but their previous Shopify store wasn’t built for her growing business and converting traffic into consistent sales. The website lacked clear customer pathways, strong call-to-actions, and an optimised shopping experience — resulting in missed opportunities for growth. They needed a refreshed, high-performing Shopify store that not only looked premium, but was built to convert.

Our Approach

Mango Bites Consulting redesigned the Bad & Boujee Hair Shopify store with a focus on:

  • Elevated brand visuals and graphics with consistent styling
  •  User-friendly navigation and mobile responsiveness
  •  Strategic call-to-action placements
  • Optimised product pages built for conversions
  • Social proof and trust-building elements
  • Improved customer shopping flow

Every design and content decision was made with one goal — increase conversions and sales.

The Results

Following the launch of the new website, the client saw a strong increase in store sessions, conversions and sales. Below are the 30-day and 90-day analytics results after the redesign.

30-Day Performance After Redesign

  •  Gross sales: $12,496 (+22%)
  • Returning customer rate: 30% (+28%)
  • Orders fulfilled: 108 (+8%)

90-Day Performance After Redesign

  •  Gross sales: $28,365 (+31%)
  • Orders fulfilled: 250 (+32%)
  • Sustained growth in returning customers and overall revenue

The Outcome

The redesigned Shopify store instantly elevated Bad & Boujee Hair’s online presence and created a seamless shopping experience that drives real results.

A well-designed Shopify store doesn’t just look good — it converts. Bad & Boujee Hair now has a premium, high-performing e-commerce website that supports ongoing sales growth, stronger brand credibility, and an improved customer experience.

Benefits

  • Shopify Website Redesign
  • Conversion-focused UX 
  • Branding & Visual Design
  • Product Page Optimisation
  • Mobile Responsiveness
  • Upselling features
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