The client came to us as a brand-new business re-launching into a new online boutique celebrating handmade, artisanal fashion. The client had a clear vision for her identity — soft, washed-out pastels, gold detailing, and an antique, old-world aesthetic inspired by Indian craftsmanship. She wanted a logo that felt ethereal, luxurious, and artistic, while appealing to a mature audience who values slow fashion, sustainability, and timeless design.

We designed a distinctive brand identity that captured the essence of BODHII. The final logo features delicate, mandala-inspired detailing paired with refined typography and a curated colour palette of muted pastels and gold tones. It was crafted to feel expensive yet soft, unique yet approachable — perfectly reflecting the boutique’s artisanal and culturally inspired direction.

The result is a timeless and elegant logo ready to grow with the brand.