Project Details

Logo Design for skincare brand Derma Wellness Clinic. Our client Tracy came to us seeking a professional logo re-design from her old logo which she did herself. Her business had grown so much and she didn’t feel the old logo did it justice – the fonts were all wrong, colour was random and she has no idea what she was doing. Tracy had also booked in to get a new Shopify store redesign so that she could elevate her brand and start converting customers. So she wanted the new logo to be the same quality standard.

We designed a minimal and aesthetic logo that uses clean fonts. Our client didn’t want anything overpowering or too luxurious. She was going for a simple, elegant logo that translates a sense of purity and effectiveness. Tracy is also planning to launch out digital products and her own range of skincare products, so it was important for the logo to be sophisticated but trustworthy.

For the colour palette we developed a clean and vibrant combination that translates the skin and wellness elements of her brand. Derma means relating to the skin so we kept a peach nude shade which works perfectly with the emerald green shade.

Our client has already converted clients from her new logo design and the colour palette and fonts provided a solid base for her new website redesign.